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Nov 14, 2022

In 1974, a small Midlands underwear firm changed soccer forever when it won the contract as official kit supplier for England's national team - featuring a tradition-busting combination of bright colors, definitional striping, and, uniquely, prominently positioned manufacturer's logos on both shirt and shorts.
Admiral Sportswear’s bold designs and distinctive branding - soon outfitting storied club sides like Manchester United, Leicester City, Norwich City, West Ham, and Sheffield United - quickly caught fans' attention with their detailed "replica" versions, which offered the most ardent supporters a novel opportunity to literally dress like their favorite pro players.
Sports documentarian/author Andy Wells ("Get Shirty: The Rise & Fall of Admiral Sportswear") tells us the story of how Admiral unwittingly invented today's now-multi-billion-dollar replica jersey industry - while revolutionizing the worlds of sports commerce and street fashion alike.
If you followed any of the franchises from the late 1970s/early 1980s North American Soccer League or Major Indoor Soccer League (or even the American Soccer League's Columbus Magic) - chances are you remember (or even owned) an Admiral shirt!